From tradition to trend: handmade sweaters from Serbia

In the Zlatibor mountains, in western Serbia, there is a tiny village, in which knitting a specific type of sweater has been a tradition for centuries. Decades ago, almost every woman born in Sirogojno would start knitting at a very early age, even before starting school. 
The colorful sustainable sweaters, made from locally sourced wool, gained global recognition in the 1960s, when a local designer started a production workshop. Soon after that, different personalities started getting a taste for these handmade garments. 
Even though there are fewer knitters in Sirogojno nowadays, the craft has been kept alive. A fashion designer from Belgrade has given these sweaters a modern touch. They can be purchased in stores all over the world from Japan, to Canada, the USA and several European countries.